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Category: sms marketing

Putting Your Message in Right Hands: The Value of SMS Marketing

According to a Pew Research study, SMS messaging (more commonly known as texting) is easily the most frequently used feature on smartphones. To be more specific, 97% of Americans text at least once a day. In 2011, Pew reported that 31% of people prefer text messages to phone calls, and Informate reports that the average […]