Email Marketing Services
When it comes to generating and converting leads, there isn’t a more powerful digital marketing tactic than email marketing.
Studies show that despite the growth and prominence of mobile messengers and chat applications, nearly 61 percent of consumers prefer facilitated brand interactions via email – and this preference extends across genders and age groups.
What is email marketing?
Email marketing is a digital marketing strategy used by thousands of businesses worldwide to create brand recognition, drive sales and build client relationships.
Email marketing companies leverage different email service providers (ESPs) to send out automated, personalized marketing emails that contain brand promotions and announcements. Anything from weekly email newsletters and promo alerts to customer survey forms and event invitations can be considered a form of email marketing.
Why Email Marketing Is Important
The importance of email marketing in digital brand success cannot be emphasized enough. Online email marketing is one of the best marketing methods for earning business leads and delivering a high return on investment (ROI).
Evidently, online email marketing presents an incredible opportunity to reach targeted customers and generate revenue growth. If you haven’t started your email marketing planning, now’s the time to consult with an email marketing specialist and sketch out how to move your business forward.
The Importance of Email Marketing?
any marketers wonder why email marketing is important when social media platforms are so widely available and social media visitors have grown exponentially over time. But here’s the thing: People still go to their emails to find special deals from the brands they are interested in. In fact, 44 percent of users check their emails for brand promotions, whereas only four percent go to social media platforms for ad campaign details.
That is just the tip of the iceberg. With the plethora of opportunities that web email marketing offers, you are closer to driving more conversions for your business.
What Is Drip Marketing?
On average, nearly 51 percent of companies use drip marketing automation to fuel their marketing efforts and deliver more favorable campaign results.
Drip marketing (also known as automated email marketing or drip campaigns) is an email campaign optimization technique that uses drip marketing software to send out a series of automated emails based on specific timeframes and user actions.
Automated email marketing campaigns provide ongoing value to subscribers by slowly “dripping” useful information, such as brand updates or product teasers, over time. The goal of email marketing automation is to move customers towards a final conversion point.
How does drip marketing software function?
Email marketing companies use drip marketing software to facilitate your email marketing automation. Email marketing software:
Facilitates precise email segmentationIncludes basic analytics, such as click ratesProvides better control on email copy and sending frequencyBoasts A/B testing capabilitiesLinks drip marketing campaigns with other toolsEnables email personalization
What are the different types of drip marketing campaign?
There are three major types of drip marketing for each stage of your email marketing funnel:
Top-Of-Funnel (TOFU) Drip: This serves as an entry point into your email marketing funnel.
TOFU drips are used to initiate a conversation with your prospects.
Educational Drip: This supports the second phase of your email marketing funnel. Educational drip marketing campaign focuses on providing in-depth information about your brand offerings and closing more sales.
Re-engagement Drip: This type of drip marketing campaign aims to bring disengaged customers back into your email marketing funnel through special deals and offers.